Blog
AI visibility, GEO and the future of hotel marketing — practical guides written for hotels.
Does AI Drive Bookings? Real Numbers from Three of Our Hotels
782 AI sessions, 30 days, three Hungarian hotels: we show how often today's AI-referred guest books compared with organic traffic, and why last-click underestimates the impact. Real GA4 data, with methodology.
Google AI Overview: is the age of the Google SERP over? — what every hotel needs to know
Our latest fleet-wide measurement shows that two-thirds of hotel searches now greet guests with an AI summary — and most hotels aren't in it. What AI Overview and AI Mode are, who gets featured, and how to check yourself in 10 minutes.
Why Can't AI See Your Website? The JavaScript Trap — and How to Avoid It
Your site might be beautiful — but if the content is built with JavaScript, most AI bots see a half-empty page. With a fresh measurement example, we show how to spot it in 5 minutes and exactly what to ask your developer.
AI visibility for hotels: how to get recommended by ChatGPT, Gemini and Perplexity
More and more guests ask AI assistants for accommodation recommendations. What do AI visibility and GEO mean for hotels — and what concrete steps get you into the recommendations of ChatGPT, Gemini and Perplexity?
SEO vs GEO: two optimisation mindsets, and why your hotel needs both
SEO is about where your website ranks on the results page. GEO is about getting the AI to cite you. They're not rivals — but their measures of success are radically different. We'll walk through the distinction, practical GEO tactics for hotels, and the most common myths.
Hello, Mentio
Guests now ask AI which hotel to choose. Mentio shows whether ChatGPT, Gemini, Perplexity and Google AI recommend you — and tells you exactly what to do to be recommended more often. As far as we know, it's the first system of this depth in the hotel industry.
Where Do Your Guests Search Today? Search Has Fragmented — And That Changes Everything
Today's guest doesn't just "Google it". Sometimes they get a classic list of results, sometimes an AI summary, and sometimes they ask ChatGPT or TikTok in the first place. We walk through every surface, the guest's real decision journey, and what all of it means specifically for your hotel.
Free AI preview of your hotel — across 5 AI surfaces, by e-mail, no strings attached.